Conversations from The Pegasus Podcast
In the digital age, storytelling and lifestyle influencers have become potent forces in shaping perceptions and interests across diverse realms. Nick Luciano, a powerhouse in the Western lifestyle and social media landscape, has carved a niche that blends videography, entrepreneurship, and the rugged authenticity of Western sports. Recently, Nick sat down with us to share his journey from being a videographer to a social media influencer with a massive following and how he’s leveraging his platform to promote Western culture and positivity.
Who is Nick Luciano?
Nick Luciano, a 27-year-old social media influencer and entrepreneur, is rooted in the Western space, even though he didn’t initially start there. A graduate of UNT, Nick’s journey into the Western world began when he moved to Texas and started filming videos for ranches and Western events on the side during college. His content, encapsulating elements from his life, such as his dog Bullet and horse Diesel, gained traction and helped him build a substantial online presence, notably with 350,000 followers on Instagram and an impressive 7 million on TikTok.
Leveraging Influence in the Western Space
Nick describes himself as a “jack of all trades” in the Western sports domain, participating in events, partnering with brands like Ariat, and involving himself deeply in the culture. As someone who didn’t grow up riding horses, his integration into the community was facilitated by his videography skills, which soon turned into a platform for influencing.
While Nick’s social media presence exploded with the help of viral content, notably a video leading to his nickname “the sugar crash guy,” he views the Western influence narrative as dual-faceted. The so-called “Yellowstone effect” might have drawn mainstream attention, but Nick believes it’s partly due to people seeking authentic and rural lifestyles, a reaction to contemporary urban complexities.
Supporting and Promoting the Western Lifestyle
Nick’s commitment goes beyond social media. He champions the Western lifestyle by consulting with clinicians and supporting their platforms through creative video content. He perceives himself as a bridge for audiences, showcasing both the struggles and triumphs of becoming part of the Western world.
Moreover, Nick discusses significant efforts to grow the industry beyond traditional boundaries by experimenting with new marketing strategies that bring together different facets like music and rodeo, enhancing PBR events’ appeal.
Bulletproof Mindset and New Ventures
Nick’s influence extends into entrepreneurial ventures, notably his apparel brand Luciano Westernware, a venture deeply rooted in promoting a “Bulletproof Mindset.” This brand isn’t just about selling clothes but fostering a sense of community and personal development, supporting others through initiatives like proceeds for wildfire relief and donations to animal shelters.
Embracing Challenges and Building the Future
Alongside apparel, Nick has launched Club Bulletproof, an online community designed to foster mental health and personal growth. Here, he offers motivational talks and practical advice, cultivating an environment where members can work toward their aspirations supported by peers with similar goals.
Transitioning from support roles to a central figure in the Western space, Nick faces the challenges that come with being a visible advocate and influencer, including dealing with misconceptions and negativity. Nevertheless, he remains focused on his mission to inspire and motivate others by transcending traditional Western boundaries and engaging new audiences.
As the industry evolves, Nick represents a shift towards utilizing technology and media to widen the Western lifestyle’s appeal, proving the power of storytelling and authenticity. Whether you’re a fan of Western sports or someone looking for inspiration to pursue your passions, Nick Luciano’s journey provides an inspiring example of how blending passion with modern media can create impactful change while remaining true to one’s values and community. Be sure to follow him on TikTok and Instagram @theNickLuciano to keep up with his latest endeavors and insights.
Listen to this episode of The Pegasus Podcast with Nick Luciano, hosted by the founders of Pegasus, on Spotify, Apple, or wherever you listen to your podcasts.
