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Wrangling Revenue: A Deep Dive into the Economics of Rodeo

The Oxer

Hey partner, it’s almost the weekend! You know what’s a fun thing to do over the weekend? Attend the rodeo, of course. On today’s edition of The Oxer by Pegasus, we are recapping insights from our latest Pegasus Podcast episode featuring Ted Stovin, the founder of EverythingCowboy.com. Before we jump into it, are you an event organizer looking to host your next clinic or horse show? Pegasus is the first modern horse show entry system that makes it easy to run an event from start to finish. You can accept online entry registrations, receive digital signatures for your event paperwork, as well as manage the logistics, scoring, and scheduling of your event. Run better horse shows with the Pegasus Event Management System at www.thepegasus.app. From Ranchers to Riders: The Evolving Cowboy Culture Beyond the dust, danger, and drama of the arena lies a fascinating and intricate economic ecosystem: rodeo. In our recent episode of The Pegasus Podcast, Ted Stovin, the brains behind EverythingCowboy.com, expertly unravels this world, revealing the financial forces shaping this unique American tradition. To start, there has been an evolution of cowboy culture. What use to be a sport dominated by ranchers in rural areas has transformed into a modern athletic arena that welcomes individuals from diverse backgrounds. From farriers to former hockey players like Nick Tetz, the inclusivity of rodeo reflects its enduring appeal and ability to attract new talent. This shift has impacted the economic landscape, creating opportunities for athletes beyond traditional ranching backgrounds. Bull Riding’s Global Boom: Media Attention and International Talent Increased media attention, fueled by platforms like CBS Sports and the Professional Bull Riders (PBR), has propelled the sport into the limelight. This exposure has attracted international riders, particularly from Brazil, who view bull riding as a potential path to financial success. According to a 2019 study by the Professional Bull Riders, Brazilian riders comprised 40% of the top 50 bull riders in the world, a testament to the sport’s growing global appeal and its potential for upward mobility. There is also a recent phenomenon of celebrity involvement in bull ownership. Figures like Larry the Cable Guy have invested in bulls, further highlighting the growing commercialization of the sport. This trend reflects the increasing value placed on top-performing animals, with some bulls fetching millions of dollars. Adriano Moraes – Class of 2020 Inductee – The Bull Riding Hall of Fame. Source: Adriano Moraes Beyond Prize Money: Sponsorships, Advertising, and the Financial Ecosystem But what about the financial realities of professional bull riding? Beyond prize money, there is a lot more potential that comes from sponsorships, advertising, and merchandise sales as drivers of financial gain. Top riders like Adriano Moraes can command significant sponsorship deals, further demonstrating the lucrative potential beyond event winnings. There is also an intricate financial ecosystem of rodeo, encompassing revenue generated by local events like county fairs and the impact of the “Yellowstone effect” on the commercialization of Western sports. The show’s popularity has undoubtedly boosted interest in rodeo and cowboy culture, leading to increased tourism and spending at events. Kevin Costner in Yellowstone. Source: Kevin Lynch Streaming services have changed the landscape of rodeo consumption, thanks to the influence of Teton Ridge (hello headliners, Post Malone and Luke Bryan), a subscription streaming service dedicated to rodeo, and the role of popular culture in reviving interest in Western sports. This trend highlights the growing demand for rodeo content beyond live events, indicating a potential shift in how fans consume the sport. Hollywood might be romanticizing the cowboy lifestyle, but there remains the practical financial challenges faced by rodeo professionals. The reality is that travel, equipment costs, and fierce competition paint a picture of a demanding career that requires significant financial commitment. Of course achievements of notable bull riders, such as veteran Adriano Moraes, who has record-breaking earnings and multiple world championships, have financial success stories within the sport. Source: Ted Stovin Furthermore, the PBR and the Professional Rodeo Cowboys Association (PRCA) have distinct business models and influence on athletes’ careers. For example, the PBR, with its focus on televised events and a points-based system, offers a more structured path to financial success compared to the PRCA’s broader range of rodeo events. Looking Ahead: Rodeo’s Future and Potential Adaptations So what does the future of rodeo and bull riding look like? There are many parallels to successful models in other equestrian disciplines like dressage and show jumping. These sports have established robust sponsorship deals and lucrative prize money, suggesting potential adaptations for rodeo to further enhance its financial sustainability. Prestigious events like the National Finals Rodeo (NFR) may also adapt their structures to accommodate evolving industry trends, potentially including increased media rights deals and strategic partnerships. Source: Wrangler National Finals Rodeo One thing’s for sure: resilience and innovation is what keeps cowboy culture and Western sports thriving. As the rodeo industry evolves, its economic landscape will undoubtedly continue to adapt, ensuring the continued success of this unique American tradition. A big thank you to Ted for sharing your insights, which this article is based on. Curious to learn more? Stream the latest episode wherever you listen to The Pegasus Podcast. Grab the bull by the horns, The Oxer by Pegasus

May 3, 2024 / 0 Comments
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Show-Stopping Biosecurity: A Horse Show Veterinarian’s Personal Experience

Horse Health

Holly J Helbig, DVM, Equine Technical Services Veterinarian, Zoetis From the other side of the kitchen, I watched as my husband’s bare hands touched his kid’s germ-ified lunch box and, in the same swift motion, reached for the charcuterie board to help himself to salami slices and Manchego cheese, his favorite. I gave him a strong, horrified look. We had good friends over for dinner, a spread of hors d’œuvres and a charcuterie board where each item had its own designated serving utensil.  My germy, bare-handed husband quickly defended himself. “What is it, hon? I just washed my hands!” He then proceeded to explain to our friends that before the pandemic, he never really washed his hands…maybe once in a while. It’s only when the CDC urged us to handwash frequently that he realized he had to pay attention.  As an equine sports medicine veterinarian who has had to manage her fair share of horse show outbreaks, I jokingly couldn’t believe I married this man.  Washing hands should, in my humble opinion, be a part of wedding vows: “For richer, for poorer, in sickness and in health, to love and to cherish, to wash my hands frequently, till death do us part.” This exchange took the group back to the early pandemic days. Several of us confessed that we have become germophobes to a degree since the onset of Covid-19. Don’t we all have a bit of germ trauma lingering from those unprecedented times? I couldn’t help but connect the dots to equine biosecurity and the protocols we adhere to in order to do our absolute best to protect the horses we know and love too.  The need to rethink potential impact No one around the world grasped just how large the impact of Covid-19 would be. Beyond the enormous human and economic impact, the pandemic exposed the weaknesses of organizations and an overall lack of preparedness. The virus inflicted carnage across the world, as did equine influenza virus (EIV) at a large horse show I was officiating at a few years prior. Currently, outbreaks of more devastating equine diseases such as equine herpesvirus, equine herpes myeloencephalitis and strangles continue to populate our newsfeeds and social media. In the future, the equine community may be confronted with other viruses whose combination of virulence, transmissibility and other characteristics pose an even greater danger.  Prevention is our priority Given how difficult it is to the stop the spread of certain infectious diseases, prevention needs to be the top priority. It often involves common-sense things we learned as kids, and similar protocols apply to our horses. Wash your hands, don’t share dirty Kleenex (rags in the horse world), keep your stuff clean and stay home when you aren’t feeling well. I’ve actually had clients bring sick horses to shows to be examined because they couldn’t get a veterinarian at their farm the morning before they left. Imagine sending your child to school with a fever to see the school nurse! I often remind clients that their horses are particularly vulnerable at shows, races and events, emphasizing a 2-week quarantine for new horses welcomed at barns and after transport with horses outside their normal population. But how often does this happen? As a barn owner, I know I’m guilty of committing this crime. It’s additional work when so many operations are already short-staffed. How do we do a better job of emphasizing and educating on the importance of preventive measures? Frankly, my firsthand experience of the EIV outbreak at the horse show absolutely changed the tone with which I discuss preventive measures with clients. I have a lot more urgency in my voice these days. One gift the pandemic gave us was a heightened awareness around contagious disease. It’s crucial for every barn owner to work in collaboration with their veterinarian to have a biosecurity plan in place. Did you know they can even help review your facility and make recommendations?  Considering the ‘not fun factor’ of an outbreak, one ‘fun fact’ I loved sharing during this particular EIV outbreak was, “Did you know a horse can sneeze and shed a virus reaching half the length a football field?”1 That’s 50 yards (150 feet) according to the Equine Disease Communication Center (EDCC).   Let’s not wait to prioritize biosecurity measures until it’s too late. Let’s focus on prevention first. orses at all stages of life. No matter if your horse travels, lives at a facility where others travel or is simply exposed to other horses across the fence line, the end game is the same—a healthy, happy and protected equine friend.  Although vaccinating doesn’t guarantee prevention of disease, science has shown that it significantly reduces the risk of clinical signs as well as the duration of disease. The American Association of Equine Practitioners (AAEP) divides diseases into core and risk-based. Core diseases are those that are endemic, pose risk of significant harm for a horse and are potentially significant to public health. Core diseases include Eastern equine encephalomyelitis, Western equine encephalomyelitis, tetanus, rabies and West Nile virus. Core EQ Innovator® is the only approved vaccine for horses that covers all five core diseases in a single injection. Risk-based vaccines that target diseases such as equine rhinopneumonitis (EHV-4/1) and EIV are often chosen based on the nature of commingling, travel and geographic location. Because respiratory viruses are the most common risk-based viruses, most organizations overseeing performance horse events require horses to be vaccinated for EHV-4/1 and EIV every 6 months.  In studies, Fluvac Innovator® EHV-4/1 was shown to be highly immunogenic in stimulating a cross-protective titer against all 14 circulating strains of EIV in 2022 and all 66 other influenza strains between 2017 and 2021. These strains were isolated and tested by the World Organisation for Animal Health’s reference lab.2 Improving biosecurity through heightened communication The transmission of information is essential for effective outcomes. The governing bodies regulating horse shows and large equine events, along with the veterinarians involved, need to have an action plan in place before potential biosecurity events occur.  On the management side, show owners may not want to lose entry money or make it publicly known that there may be a biosecurity threat at their show. It’s not

April 30, 2024 / 0 Comments
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This Week We’re Diving Into the Rodeo World

Uncategorized

Hi there partner, We’re excited to start this week with yet another new podcast. Ted Stovin, the founder of EverythingCowboy.com, pulls back the curtain on the bull riding and rodeo worlds. Venture with us as we navigate the rich tapestry of cowboy culture and learn how individuals from farriers to former hockey players have carved out a niche in the modern rodeo scene, embracing an athleticism that’s reshaping the identity of the Western world. Strap in as we unravel the shifting economics of bull riding, where the infusion of media attention and savvy investments have catapulted the sport into the limelight. Delve into the growing phenomenon of bull ownership, and discover how celebrities like Larry the Cable Guy are getting in on the action. We’ll also break down how the professional realm of this rugged sport balances the allure of prize money against the lucrative potential of sponsorships and merchandise, revealing the intricate financial ecosystem that fuels local rodeos and global spectacles alike. In this episode, we discuss: Why there’s so much prize money in the bull riding and rodeo worlds. Celebrity involvement in the bull riding scene. What equestrian can learn from bull riding. And more. Listen to it on Spotify, Apple Podcasts, or wherever you listen to your shows.

April 23, 2024 / 0 Comments
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Tinder, McDonalds, and the Equestrian Industry

The Oxer

Hey there, partner. This is The Oxer by Pegasus. The newsletter that takes you out of your tack room and into the global equestrian industry. 🐴 Here’s what we’ve got for you today: 🍔 Insights from McDonalds: Yes, you read that correctly. We unpack lessons from the World Horse Welfare’s webinar in building public trust in the equestrian industry. 🏇🏻Swipe left or right. So you want to get a thoroughbred off the track? Check out Clare Mansmann’s exclusive article for Pegasus. 🎬 Final Foals: Check them out after the second story of this edition. Before we jump into it, have you checked out Pegasus yet? Pegasus is the first modern clinic + horse show entry system that makes it easy to run an event from start to finish. You can accept online entry registrations, receive digital signatures for your event paperwork, as well as manage the logistics, scoring, and scheduling of your event. The best part? Pegasus is free to use and includes 24/7 customer service and marketing support. Stay tuned for the mobile app release coming next month. Professional Show Jumper and Pegasus Ambassador Gabriela Reutter registering for an event on Pegasus 🍔Lessons from McDonald’s for the Equestrian World In a recent-ish webinar organized by World Horse Welfare, industry experts shared illuminating parallels between the equestrian industry and the renowned fast-food giant McDonald’s. Here’s a deeper dive into the key insights: 1. Engagement is Key: Addressing public concerns head-on is vital. Rather than shying away from criticism, embracing open dialogue, transparency, and respect for diverse viewpoints can foster understanding and trust. 2. Trust as the Foundation: Trust forms the cornerstone of public acceptance. It’s not merely a legal obligation but an intangible pact between society and an industry. Building and maintaining trust requires tangible actions that demonstrate a commitment to equine welfare. Royal President visits World Horse Welfare in Norfolk. Source: World Horse Welfare 3. Lessons from McDonald’s: Bob Langert, former Vice President of Corporate Social Responsibility and Sustainability at McDonald’s, shared invaluable lessons from the company’s transformation. McDonald’s was a target of public scrutiny – from burger packaging concerns to significant animal welfare issues. With the attitude of underscoring the power of collaboration, transparency, and proactive measures in addressing concerns, they were able to go from being perceived as the villain to an environmental leader. Be an open book; if you hide things, people think you’re doing wrong,” he said. “Work with your critics, with scientists. Get stuff done and don’t worry about being perfect as there’s always stuff to be done. Fix the hole in the roof while the sun’s shining. Bob Langert 4. Bridging the Gap: Charlie Arnot, founder of Look East, emphasized the importance of shifting from a defensive stance to building bridges with critics. By acknowledging concerns, fostering dialogue, and aligning actions with shared values, industries can bridge the gap and cultivate trust. 5. Pursuit of Excellence: Chris Riggs, Hong Kong Jockey Club Equine Welfare Research Foundation Director, highlighted the imperative of tangible improvements within the equestrian industry. Social license follows excellence, emphasizing the need for continuous improvement and accountability. Social license shouldn’t be the target; that should be doing things really well, then social license follows. Chris Riggs By prioritizing engagement, transparency, and a commitment to excellence, the industry can not only uphold equine welfare but also earn enduring public acceptance and support. 🏇🏻So you want to get an OTTB? Swipe left or right In honor of the upcoming Retired Racehorse Project Benefit Workshop hosted by Clare and Tom Mansmann at Pacific Farms, we’re dropping an OTTB exclusive, written by Clare herself. (psst – registrations for the event are now open! Snag your spot as space is limited). Off-track Thoroughbreds are becoming increasingly popular as versatile sporthorse projects that are often fairly inexpensive — but finding the perfect partner can be intimidating. Clare Mansmann, an OTTB professional, brings us a new series to help you get started! Clare and Tom Mansmann with Noosh’s Tale at the 2017 Retired Racehorse Project Thoroughbred Makeover. Source: Clare Mansmann Finding a horse is not unlike entering the dating scene (except it is a bit more fun, because horses). Before online dating took off, the steps were rather simple, albeit on the risky side: you saw someone you liked, you got your friends to attract attention, you gave your phone number, waited maybe three days, and went on a date while said friends knew your timing, location, and outfit choices. Pretty much everything after that was a bit of a gamble and the odds were not in your favor. But today, we have tremendous resources and information at our fingertips. There are filters and algorithms and free background checks. You can apply the same standards of modern dating to decide if an OTTB is the right horse for you, which one is THE one, and the best way to get started on your search. Start with this food for thought: What are your goals for the relationship? Goals are wonderful, but you can’t rely on one horse to necessarily fulfill them all. Consider breaking them into steps and begin with step one. What attributes are most attractive to you? Pretty is as pretty does. Look at suitability before worrying about size, color, gender and even worrying too much about conformation. What are your hard limits and what can you be flexible about? Properly rehabbed injuries are not future killers. We have seen tendon injuries, chips, soft feet — even old fractures heal well and strong and may not limit horses for even significant athletic careers. What are your own experiences, strengths, and weaknesses? You may want to date the Navy pilot who enjoys mountain climbing, para-sailing, and triathlons, but the reality is that you’re afraid of heights, don’t like the ocean, and don’t enjoy long walks … not even a little bit. Choose wisely and realistically. You don’t have to marry everyone you date and opposites only kind of attract. You do need some common ground. OTTB

April 20, 2024 / 0 Comments
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How Does the Equestrian Industry Fit Into Agriculture?

The Oxer

Happy Thursday partner, On today’s edition of The Oxer by Pegasus, we are recapping insights from our Pegasus Podcast episode featuring Jodi Lynch Findley. Jodi hosts one of the equestrian world’s emerging podcasts, The Thriving Equine Professional. She went from Horse Girl to Thought Leader in the Agricultural Realm, taking us to the answer that most have about the relationship between horses and agriculture: how do they fit together? Before we jump into it, are you an event organizer looking to put on your next clinic or horse show? We’re excited to announce that the Pegasus event management system is now live! Pegasus is the first modern horse show entry system that makes it easy to run an event from start to finish. You can accept online entry registrations, receive digital signatures for your event paperwork, as well as manage the logistics, scoring, and scheduling of your event. Run better horse shows with the Pegasus Event Management System at www.thepegasus.app. When we consider the agriculture industry, images of expansive fields, hardworking farmers, and the rustic charm of rural life often come to mind. However, beneath this idyllic surface lies a dynamic and challenging field that demands innovation, communication, and leadership. Jodi’s story is a testament to the transformative power of mentorship and education in carving out a successful career path in agriculture and equine industries. Her journey, punctuated by pivotal moments of growth and learning, serves as an inspiring narrative for anyone looking to navigate the complex terrain of agribusiness. The heart of Jodi’s tale lies in her formative experiences with the FFA, where she cultivated skills that propelled her into a career far beyond the stable. “Future Farmers of America,” as described by the organization, was founded by a group of young farmers in 1928. Their mission was to prepare future generations for the challenges of feeding a growing population. They teach that agriculture is more than planting and harvesting – it’s a science, it’s a business and it’s an art. Dipping into public speaking, horse judging, and the influential role of her high school agriculture teachers, Jodi discovered the plethora of opportunities within the agriculture industry. Jodi’s formative years with Future Farmers of America Jodi’s transition from an ‘ag kid’ to an industry professional was marked by mentorship—crucial relationships that guided her through various roles, from feed store staff, to even working for Pegasus Partner Zoetis, to setting up a collegiate equestrian program. Jodi’s entrepreneurial venture, Jodi Speaks Life, symbolizes her commitment to fostering the next generation of agribusiness leaders. She emphasizes the importance of upskilling, particularly in communication and connection, as essential tools for career development. Dissecting the notion of ‘hustle culture’ and the pressure to follow a linear career trajectory, we advocate for exploring diverse experiences and embracing the organic evolution of one’s professional journey. Education in agriculture, as Jodi points out, is undergoing a shift. No longer is the field dominated by students from traditional farming backgrounds. An influx of individuals from metropolitan areas, attracted by environmental concerns and food supply chain interests, are reshaping the demographic. The equine industry, intertwined with agriculture, faces its own unique challenges. There is a tremendous need for inclusive educational content that bridges the gap between various agricultural sectors and prepares students for the diverse careers available to them. Jodi’s podcast, The Thriving Equine Professional The economic and political influence of the equine industry often goes unrecognized. There is unexpected diversity within the sector, from the financial clout of horse enthusiasts to the impact on land conservation and politics. This dialogue opens up the broader conversation about agriculture’s role in society and the necessity of better marketing and education to connect with consumers. Jodi’s narrative comes full circle as she discusses the importance of mentorship and networking in establishing a career in the equine industry. She encourages young equestrians to utilize platforms like LinkedIn to discover the myriad of job opportunities that exist beyond the barn. From marketing and research to pharmaceuticals and data analysis, the potential career paths are vast and varied. As we conclude this episode, it’s clear that Jodi’s journey from horse girl to communication maven and mentor is not just her own success story—it’s a blueprint for others to follow. Her unwavering passion, perseverance, and dedication to personal excellence offer a powerful message: in the fields of agriculture and equine industries, the seeds of education and mentorship can grow into a fulfilling and impactful career. Many thanks to Jodi for spending time with us on the show. You can listen to the full episode on Apple Podcasts, Spotify, or wherever you listen to The Pegasus Podcast. Be sure to follow Jodi on LinkedIn as well. Pick up your reins, The Oxer by Pegasus

April 11, 2024 / 0 Comments
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So You Want to Get an OTTB, Part III: Creating a Lasting Relationship

OTTB

By Clare Mansmann for Pegasus You’ve done your research, bought your first OTTB and put a solid foundation of exposure and ground work on your horse: how do you move forward now in training? Clare Mansmann takes the OTTB relationship to its next level. Missed our earlier installments? Review Part I: Swipe Right or Left and Part II: The First Few Dates to catch up! Thank goodness those first awkward dates are out of the way. I, personally, can only be on my best behavior for so long. Let’s get down the fun stuff where you can eat what you want, snort when you laugh, and start telling the truth about your crazy family. Once the initial evaluation, ground work, and early riding feels settled, and you’ve gotten to know each other a bit more, you’re ready to begin moving forward with training. This early stage is absolutely not discipline specific. Despite our eventing background, the horses that come to us have no obligation to event, or even to jump. We are laying the foundation for a riding career, and the basics are the same. Each one of our horses will wear a western saddle and a loping hackamore and not necessarily at the same time. You should beg, borrow, and steal from every style of riding. We sure do! A Healthy Relationship Starts with You Before committing to anything worth doing, take a picture of yourself riding, draw a circle around it, and begin working on anything in that circle that needs fixing. Ask your trainer for help dissecting the position, fitness, and even emotional aspects of your riding. How is your posture? Is your leg too far forward? Too far back? Are you able to keep a straight line from elbow, to wrist, to the horse’s mouth (hint: this means your elbows should never be straight)? Are you reading books by Museler, de Némethy, Wofford, Dorrance, Podhajsky, and the like? Are you ready to assume responsibility for your horse’s training and any mistakes that can and will occur, and not blame the horse? Can you comfortably and correctly sustain a trot and canter for at least five minutes with no stirrups and a loop in the rein? The education of the horseman never stops and never fades and is never isolated. Not Just Tindering We are working to create a long-term connection, not just a summer fling. For the next year, and even two, your OTTB will be going through all types of growth, musculature changes, changes in their feet, diet changes, and mental changes. Record everything you can because you will be amazed when you look back. Don’t worry if you see other horses moving at a faster pace. That horse is not yours and their time frame isn’t either. The most important factor to remember is the concept of Forward. With a capital F. Forward does not mean fast; it is the willingness and responsiveness to moving off the aids. The racehorse has been trained in the concept of forward from day one, and everything we do builds on this. This is why we ride for quite a while with a nice loop in the reins, despite external pressures to make the picture sooner. We have a very strategic purpose, despite seeing constant contact, straight arms, and rein fussing in so many riding videos. These horses are learning a new balance. They’ve been taught to ride flat and low. They lean and flatten into bit pressure, even the ones that seem to hold themselves away from the bit. They’re supposed to: that is how they are asked to increase speed and breeze. We want them to learn a whole new way of doing things, so we are going to ride forward from the leg in every way possible without rein interference. Sounds pretty classical, right? This isn’t a new theory. We systematically teach the horse to carry themselves in the smaller space of the arena, over the terrain outside the arena, and over fences where the horse surely needs to learn to care for themselves without the rider interfering. If the rider does not hold their own independent balance and hands, they are negatively affecting the horse from creating a poor posture and muscle development to actual nervousness from the horse as they worry about the balance. They cannot do this if we are putting pressure on their front end with our hands, upper body, or both. Contact, frame, connection, and especially stretch come first from riding forward off the leg, the energy comes over the horse’s back, through the rider, and then cycles back into the hind legs and up around again. The rider, with independent aids, helps to cycle that energy created from the leg to, first, their upper body and balance, and later through the rein connection. If you go straight to rein connection, the horse has missed an important developmental step, and so has the rider. Again, some horses progress through this quite quickly, and some take more time. A good trainer will help guide you and teach you the feel. Variety Is the Spice of Life Another important part of a healthy relationship is variety. We all need a little spice in our lives. We start each day with a little ground work to make sure all parts of moving in the right direction. Then some days we work in the ring, moving off the leg forwards, backwards, and sideways. Some days we go for a simple hack on the buckle. Some days we trot up and down hills. There are poles, barrels, jumps, water, ditches, tarps, bareback and backwards. They’ve already done everything on a rope without the rider, so adding the rider should be a simple next step, but if you’re unsure, have your trainer perform the tasks on your horse first before you give it a try. Also, a neck strap is never a bad idea. Seeing Other People It should be noted that I do not condone this behavior in humans — but

April 9, 2024 / 0 Comments
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So You Want to Get an OTTB, Part II: The First Few Dates

OTTB

By Clare Mansmann for Pegasus Retraining your OTTB for a second career after racing can be a rewarding process (plus a lot of hard work). Clare Mansmann details exactly what your OTTB might already know (spoiler: a lot!), and what holes in his experience you should expect. Missed out on Part I? Click here for “So You Want to Get An OTTB, Part I: Swipe Right or Left.” Buff Dude, standing tied at the trailer. All photos by Clare Mansmann. You’ve swiped. You’re ready. You’ve texted, messaged, had a phone chat or two (hopefully more). Maybe you even met for coffee or lunch. You seem to be on the same page and the attraction is ripe for building upon. The first date is set and it is tremendously exciting. But then, you realize that you may not know enough about your date. You want more background, to find their past experiences, their likes and dislikes. You feel over your head. You begin searching social media and the inter-webs. You know you do. To use some technical racetrack terminology, whoa back, jock. Whoa back. There’s a better plan. Background Checks/Question the Ex: What Does Your OTTB Know? Your new OTTB is not some unknown specimen. Just ask your trainer! (Because you have your qualified trainer, right?) Most racehorses have fairly similar histories, enough that we can build upon what we know they know. So, what are some things that they know? Forward. They know how to go forward, and we will be using this knowledge to our advantage for a good while to come. They’re more than just broke to ride! That’s a huge plus. They can walk and trot, canter and gallop on both leads (not just one, contrary to belief). They already know how to do flying lead changes. They have to do that daily on the track. Some of these horses come highly educated already. My boss on the track loved having event riders work for him. We would go out and do flatwork and even pop the horses through gymnastics, and this trainer is not an isolated case. Many trainers see the value in cross-training and you will see those horses advance through this transitional period very quickly and easily. Of course, an off-track horse will typically pony very well. They load in gates and stand. Does your show horse do that? They have trailered and traveled, and some have even been on airplanes. They tie (though typically in the stall), they lead, they are groomed better than pretty much any of us will ever groom our horses. They’ve had farrier work and dental work (though historically, you are going to need to update these to a different set of standards) and veterinary work. They’ve seen larger crowds than they’ll see at your local show, jumbo-trons, umbrellas, strollers, golf carts, tractors, mud, dirt, and turf. They’ve been bathed, bandaged, and booted. They’ve been ridden by tens of, if not a hundred, different people. These are cultured creatures! When an off-track horse first comes to us, we produce a plan for the horse’s transitional training based on these factors. The racehorse was taught to race. It’s our job to teach them what is expected next. Outfit Prep and Manis/Pedis: Dentist and Farrier Right away, get a great dentist out, because the typical OTTB needs more thorough floating than is done on the track. Don’t wait on this. Then, make a plan with your excellent farrier. If the horse has racing plates on, it is nice to remove those for at least a month, if they can tolerate it, because they tend to stress the tendons and a break is a good plan. If the horse cannot tolerate being barefoot at first, don’t worry about it. Just begin the rebalancing process. Also, dress for success and make sure you have a well-fitting saddle for your horse and your self. Just Drinks: Basic Ground Work We begin the ground training straight away, even if they need layup. First we tie them in a stall, because we know they are comfortable with that, then we will cross-tie them, and we will progress to tying to the fence in the arena while horses work around them, to trees, to the side of the trailer. They can have a hay net full of alfalfa if they’re nervous and that’s a great chance to get an easy snack pack in if you’re trying to up their weight. We load them on the trailer and go on low pressure field trips where they hop off and do a whole lot of nothing, so that they don’t think every trailer ride means a race. Eve, patiently waiting for her turn Be Sure to Wait Three Days Before Calling: More Ground Work When they’re ready to begin under saddle work, we first work them on the ground with our rope halters, teaching them to move away from pressure from both directions. They learn the footwork, how to back up easily, how to move their front around their back and their back around their front. You’ll need help from your qualified trainer if you’re not familiar with this type of work. When they’re driving from the ground easily both directions and leading well, we will start taking them out with the pony horse. The trick here is that we pony them from their off-side, which is not done at the track. That is how we marry the new with the old. We pony them everywhere: in the ring, down the road, over creeks, ditches, small jumps, through gates — we’ve even taken some out walking with hounds and to schooling shows. The Dinner Date: First Post-Track Ride When this is all looking safe and steady, we put the rider on. This could happen on day one, or day thirty, depending on the horse and the weather. Extra ponying never hurts and they learn as much, albeit differently, from standing with the pony while we teach a lesson as they do

April 8, 2024 / 0 Comments
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So You Want to Get An OTTB, Part I: Swipe Right or Left

OTTB

By Clare Mansmann for Pegasus Off-track Thoroughbreds are becoming increasingly popular as versatile sporthorse projects that are often fairly inexpensive — but finding the perfect partner can be intimidating. Clare Mansmann, an OTTB professional, brings us a new series to help you get started!   Finding a horse is not unlike entering the dating scene (except it is a bit more fun, because horses). Before online dating took off, the steps were rather simple, albeit on the risky side: you saw someone you liked, you got your friends to attract attention, you gave your phone number, waited maybe three days, and went on a date while said friends knew your timing, location, and outfit choices. Pretty much everything after that was a bit of a gamble and the odds were not in your favor. But today, we have tremendous resources and information at our fingertips. There are filters and algorithms and free background checks. You can apply the same standards of modern dating to decide if an OTTB is the right horse for you, which one is THE one, and the best way to get started on your search. Start with this food for thought: What are your goals for the relationship? Goals are wonderful, but you can’t rely on one horse to necessarily fulfill them all. Consider breaking them into steps and begin with step one. What attributes are most attractive to you? Pretty is as pretty does. Look at suitability before worrying about size, color, gender and even worrying too much about conformation. What are your hard limits and what can you be flexible about? Properly rehabbed injuries are not future killers. We have seen tendon injuries, chips, soft feet — even old fractures heal well and strong and may not limit horses for even significant athletic careers. What are your own experiences, strengths, and weaknesses? You may want to date the Navy pilot who enjoys mountain climbing, para-sailing, and triathlons, but the reality is that you’re afraid of heights, don’t like the ocean, and don’t enjoy long walks … not even a little bit. Choose wisely and realistically. You don’t have to marry everyone you date and opposites only kind of attract. You do need some common ground. Will your horse be coming home, to a trainer, or to a boarding barn? If you’re reading this in order to educate yourself, you need a qualified trainer. Even trainers need trainers. If you think you don’t need a trainer, then you really really need a trainer. Websites such as www.retiredracehorseproject.org can assist in finding said trainer. Do you have a trainer experienced with off-track horses? There are a lot of great trainers out there, and while the OTTB is not a mythical creature and is not unlike any other horse, they are intelligent, active individuals, and a trainer sensitive to their needs and experienced in knowledge of their first career with be a definite asset. What is your budget not only for purchase/adoption price, but for continued education and care? This question is a bit loaded and relates to whether you are ready for a fresh off-the-track prospect or one that has had the initial transitioning done. I have had beginner riders ask if an OTTB is the right way to go, and my answer is always the same: there is nothing wrong with any type of horse as long as that horse is appropriate for the rider. The OTTB factor isn’t a part of the suitability. It’s individual. Should a green rider get a green horse? With a qualified trainer assisting until the pair is ready, there really is no problem with this. Should the horse come off the track and head to an inexperienced rider’s backyard? No. That is not good horsemanship. And it all comes back to reasonable, common-sense horsemanship. The OTTB can be a wonderful and affordable option in that initial purchase price, but know that you have acquired a green horse that needs training. So you trade that initial price for time and training. This is not to turn you off. That process can create a bond like no other. Also, there is a bit of a stigma that these horses need to be rescued, and this is simply not always the case. Are there OTTBs in rescue situations? Of course. And there are other types of horses in the same situations. We are all helping to get those horses into the best hands and lives. But there is a deeper root to that problem and that is what we need to (and are working to) provide an avenue to ensure these horses don’t end up in the wrong pipeline in the first place. Please do not think that by purchasing a horse from a trainer who has already transitioned a horse that you are not doing a service to the industry. Professional trainers are regularly adopting or pulling horses straight from the track, giving them a beautiful transition, and are very much in need of matching those horses with their perfect human before being able to repeat the process and help the horses and the industry. Groups like the Retired Racehorse Project have links to trainers and organizations who specialize in finding and starting these fabulous horses and their work is well worth taking advantage of. Should you vet your prospect? Sure! Purchase price does not negate gathering information — but use your vetting as just that. There is no such thing as pass or fail, but simply that gathering of information to decide if the horse is physically capable of your goals and what management would be necessary. A “good” vetting does not guarantee your horse will reach your goals, and a “bad” vetting does not necessarily rule those goals out. You’re evaluating and keeping the data to help make decisions, but in the end, the decision and commitment are yours to make as to if this is the horse for you and if you are willing to see it through. Now that you have this plan in mind,

April 7, 2024 / 0 Comments
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Clare’s Road to the Makeover: Here for The Pictures

OTTB

By: Clare Mansmann for Pegasus For 673 accepted trainers, the 2019 Retired Racehorse Project Thoroughbred Makeover is now in the rearview. In celebration of the Makeover, Oct. 2-5 at the Kentucky Horse Park, four of those trainers have blogged their journeys, including their triumphs and their heartbreaks, successes and failures. Hoo-RAH! Another TB Makeover has come and gone except it’s never really gone because the process never really ends, much as we humans like markers of time. We’re still training the 2019 horses and we may already have 2020 horses, whether they stay for us to ride or they sell to others, it’s an ongoing process much like a series of novels that keeps introducing new characters and so you don’t have to worry about it going away anytime soon (Hi Thoroughbred Series!). Gosh, we had a great time at the Makeover, as per usual, and I believe that has everything to do with going into it with the right expectations. We love to showcase our horses and our students. We love for our horses to perform as well as they should to this point of their training. I don’t expect them to never have rails because that is not the focus of our training at this point. I don’t expect them to have auto changes because that is not the focus of our training at this point. I don’t expect them to have perfect form over fences because the fences aren’t big enough at this point #amiright.  Peter’s hind end is over-powering his front end, but that’s not a bad problem to have. He is clearly not scoped out at 2’6”, and in fact, these jumps are a touch too easy. Photo by Lauren Nicole. Except for Hank, who can jump significantly bigger, but also knows when cameras are on him. (Ellen Dry and Walk Away Slow) Photo by Canterclix. I do expect them to trailer well and unload like gentlemen (and women). I do expect them to stand outside the arena patiently. I expect them to lead well. I expect them to tie at the wash rack. I expect them to behave for the braider. I expect them to stand for mounting. I expect their personalities to shine and for them to display their happiness at a good jump. I do expect them to prick their ears for photos and I do expect them to hop over the fences in front of them. Despite those expectations, if they do or do not meet them, it is up to us. They will or will not depending on how we have taught them, and so if they do or do not, we can learn how to teach them better in the future. I had a wonderful lesson with John Smart recently and he said something that I will paraphrase badly but remember always: “The horse does not have to enjoy doing what we ask in order to do it, but if they do enjoy it, then we have explained it correctly.” Soooo good. Make It Right celebrating big accomplishments for a 4 yrs young whippersnapper! Photo by Michael O’Donnell. I love this. I love when my horse gets appropriately frisky after a big effort. I praise him. I love when their ears and eyes lock on a fence even if we weren’t meaning to jump it. I giggle. I love when a corner or a skinny or a ditch rides no different than a simple table. I love when they continue through a combination in spite of my mistake, because that means I have not made the same mistake over and over, so they still trust me. I love when students make a mistake and laugh. I love when they make a mistake because they are having fun, and not because of fear. I love when we keep the big picture in mind. I don’t love competing. It’s fine, but I don’t love it. I love horses and I love their people. I love learning. I also love snacks. #justsaying Ellen is the best. Photo by Canterclix. We are stewards of these horses, their care, their training, their present and their future, and that fact is always on my mind. A huge amount of resources go into getting a horse transitioned off the track and well started into a new career. The Makeover is just a great goal to keep focus in the first year of the re-career process, but the actual process is more like a 36-month one, and I mention that because I like to make statements that are slightly inflammatory and then explain them. Teaching a racehorse the tools needed to thrive in a new career is like teaching a new language. Sure, Latin languages, so the root is there, but we still have to bridge the gaps. There are tons of nuances that could get overlooked, and you may not know it until later. You may think you know Spanish until you ask for directions and wind up…not where you thought. Rosita actually knows mostly Spanish. We are, essentially, her ESL teachers. (Kim O’Donnell and Roseau). Photo by Canterclix. In addition to the language, they need to develop entirely new muscles, and no matter what you want, that takes time. I have ridden my whole life, so I don’t often get sore in the saddle, but the first time I did jiu jitsu, and thought I could keep up with the squats, I almost died, friends. Died. Literally. And while I can make those dumb decisions, I don’t want that for our horses, so that’s where our gymnastics come into play (flat and jumping), our hills, our walking, all the slow, but consistent, work. It doesn’t happen in the field and it doesn’t come in a bag. Uber cool warhorse, Highly Cynical, and Tom. Photo courtesy of Clare Mansmann. It’s important to us that this gets talked about and understood. We want prospective owners to understand, juniors to understand, adult amateurs to understand, racehorse owners to understand, and trainers

April 6, 2024 / 0 Comments
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Position Matters: 10 Truths to Live By in the Tack

Riders

By Clare Mansmann for Pegasus Photo by Anna Purdy. Horses have no shortage of ways to communicate with us. For the most part, we can tell when they hurt and what hurts, we can tell if they are content, anxious, hungry, thirsty, excited, itchy, hot, cold, how they like to be groomed, and if they need to pee. We, however, have a much more difficult time communicating things to our horse. While we tend to put too many human traits on our horses, we can sometimes use our knowledge of emotions to better relate to them (as long as we don’t take it too far). To do this, we need to have control and insight into our emotions, our reactions to our emotions, and control and awareness of what our body is doing, why it is doing things, and when it is doing it. It all boils down to our body language, which, in the saddle, is our position. Equitation, classically, is functional form, not a competitive discipline. And it does matter, no matter the discipline. Equitation is not ONE position, but it is the balancing of the spine on top of the horse, who just happens to be in motion. Simple, right? As adults, this can be a mind boggling concept. I can’t tell you how often people will come for a riding lesson, ready to work on more advanced moves and practice jumping courses, and we spend two weeks working on posting the trot and how to look where they’re going. Ah, riding is a humbling sport indeed. And so I compiled a list of the Top 10 most humbling, most obvious things about our riding position that makes them no easier to fix, but there is comfort in solidarity. 1. A steady leg is a loose leg. Say what?! Right. The horse is in constant motion. In order to appear still, the rider is actually moving quite a bit, and fluidly. The leg is relaxed and soft. If your leg is braced and locked, it will swing like crazy. If you stay still while the horse is moving, well, what do you think might happen? Furthermore, you don’t hold yourself on the horse with your legs. Frequently someone will say to us, “Oh you must have really strong thighs.” Eh, not really. I spend my whole day trying to use my legs only when I have something to say to the horse, so that they can hear me. If you squeeze all the time, they’ll tune you out like white noise. Your horse is not a ThighMaster. Tip: Start out at the walk… …and let your legs hang down at your sides with not stirrups, completely limp. Notice what happens to your horse. Does he slow down? That’s a sign that your legs may be “talking” more than you’d like. 2. Holding the reins will not save you from losing your balance. Let’s think about it. The reins are a thin piece of leather attached to a piece of metal (or the like) in your horse’s mouth. OR attached to something across their nose (which, fyi, is rather sensitive on a horse). In contrast, the saddle is a much larger, much more stable, piece of equipment. But we humans tend to pull on the reins, pop our butts in the air, and curl into the fetal position. Literally the opposite of what would actually be needed to stay in the saddle. When you’re using the reins to salvage your balance, you’re pretty much hanging by a thread, not to mention interfering with the horse. Tip: Ditch the contact… …put a big ol’ loop in the reins, ride with one hand, ride with no hands, take some lunge lessons, or ride with champagne glasses in each hand. #itworks 3. Your eyes are arguably one of the most important pieces of your position. We know it, but we just don’t always take it as seriously as we should. We either focus on the wrong thing, or we just don’t focus at all, or somewhere in between. Imagine playing tennis and not watching the ball, or driving without watching the road. Furthermore, whilst in the saddle, you are the driver, and thereby responsible for steering, and your eyes play a big part of this. Tip: The next time you’re driving… …or taking a walk, practice drawing an imaginary line with your eyes as you travel, and then take that to your next ride. 4. You should breathe. So simple, right? So why do we forget? Breathing makes a huge difference in your position and in your horse. Constricted breathing can read as anxiety to your body, and next thing you know, you’re riding scared and you don’t know why. Your horse will match your breath, in mind and body. Your body will match your breathing. It’s magical AND science. Tip: Designate “breathe” markers around your ring, field, or course When you see that particular tree or fence board, take a deep breath in AND (here’s the kicker) let it out. Additionally, practice taking a breath and letting it out slowly as you approach your fences and canter transitions. 5. Heels down, but wait, not that far! Do you ever start your ride by shifting back in the saddle and pushing your heels down and in front of you? Some riders do this without conscious thought, and it’s a habit worth noting, and stopping. Early in most of our riding careers, heels down was like THE goal. It was repeated and hollered and we’d even see that one rider with their heels down SO far and try to emulate that and make our coaches so happy. The result? A whole lot of braced legs and tight hips. It’s not that our heels shouldn’t be down, but it’s not all about the heels. It’s actually all about the hips. Weird, right? Our heels should only go down because our leg is so relaxed (see #1) that the heel naturally falls beneath our toes. Pushing the heels

April 5, 2024 / 0 Comments
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