How ShowAssist Is Transforming the Equestrian Gig Economy


Happy Tuesday partner,

It’s fitting that right after publishing our interview with equine-specific recruiters, we bring you this podcast on technology and labor in the equestrian business.

This week, we’re chatting with Malachi Hinton and Deidre McAuley-Hayes, the mother-daughter powerhouse behind ShowAssist.

ShowAssist is a revolutionary platform that’s transforming the equestrian industry by connecting barn owners with grooms, braiders, and body clippers. 

In this episode, we discuss:

  • The perspectives barns and grooms have on each other, from working conditions to work ethic.

  • Why retired grooms are coming out of retirement.

  • How the ShowAssist founders are two of a handful in our industry who have aggregate salary data for grooms and braiders.

  • And more.

Listen to this episode on Spotify, Apple, or wherever you listen to your podcasts.

Be sure to follow The Pegasus Podcast’s official Instagram and TikTok for new episode updates and highlights from each show.


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About Us


Event Management System

We are the world leader in equestrian event management software.

We support equestrian events of all levels, from clinics through to licensed competitions, for both English and Western disciplines.

We can process payments and taxes for events in all countries.

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