HUGO BOSS Just Expanded Into Equestrian


Hey there, partner. This is The Oxer by Pegasus. The newsletter that takes you out of your tack room and into the global equestrian industry.

🐴 Here’s what we’ve got for you today:

  • Welcome to the stables, HUGO BOSS: The latest fashion house to inaugurate their own equestrian line.

  • World’s largest 3-D-printed building was made for…: A horse barn in Wellington, Florida.

  • Does equestrian have a Facebook problem?: Pegasus cofounders Sam Baynes and Jen Tankel and Pegasus CMO Noah Levy sat down to discuss Facebook’s utter dominance in equestrian on our latest Pegasus Podcast. Listen to it on Spotify, Apple, or wherever you listen to shows.

  • Did you also listen to our episode with Jade Maillet, founder of Stable 8?: Jade turned a traumatic back injury into entrepreneurial drive. On Spotify, Apple, or wherever you listen to podcasts.

  • Final Foals: Check them out after the second story of this edition.

Before we get into it, have you signed up to try out Pegasus’s beta?

If not, head to Pegasus, click “get early access,” and sign up today!Screenshot_2023-06-22_at_9.05.51_AM

Get ready for some great stories this week 👇

What happened?

  • German-based fashion brand HUGO BOSS is expanding into the equestrian apparel market with the launch of its new BOSS Equestrian collection.

  • The collection offers a mix of lifestyle fashion and equestrian apparel for men and women, with a focus on functionality, fit, and quality. It includes items such as jodhpurs, breeches, jackets, shirts, sweaters, and accessories.

  • It’ll will be available worldwide from September 15, 2023.

Our jump on the subject

The growing popularity of equestrian sports has created a demand for stylish and functional apparel.

It’s no wonder why a brand as big as HUGO BOSS would want to take a slice of the pie.

There are plenty of well-known brands already with equestrian lines, including but not limited to…


However, as we mentioned on previous episodes of The Pegasus Podcast, there’s a ton of room for big fashion brands to enter the equestrian market.

What you also may notice about all the brands above is that they sell at above-market prices on most of their products.

Engaging in horse sports by itself is already a financial burden for many equestrians.

As Jade Maillet, the founder of Stable 8 (one of the top stables in Mexico City), told us on the podcast that in America it can cost as much as $1,500 just to stable your horse!

It would be interesting to see a more mainstream and cost-friendly brand enter the equestrian market with their own line of apparel.

We all want it as equestrians—wouldn’t making equestrian fashion more mainstream make our breeds and disciplines more mainstream?

What happened?

  • A Florida company has built the world’s largest 3D-printed structure, a luxury horse barn in Wellington.

  • The barn was built by Printed Farms, a company that specializes in 3D-printed construction.

  • The barn is 10,105 square feet and took three months to print.

Our jump on the subject

The 3D-printed horse barn in Wellington is a significant milestone in the development of 3D-printed construction technology.

It is the largest 3D-printed structure ever built, and it demonstrates the potential of this technology to create sustainable, durable, and affordable buildings.

The barn is made of concrete, which is a strong and durable material that is well-suited for use in hurricane-prone areas.

The 3D-printing process allows for the creation of complex shapes and designs that would be difficult or impossible to achieve with traditional construction methods.

This makes it possible to create buildings that are more efficient and functional.

The concrete used in the printing process is made from recycled materials, and the process itself uses less energy than traditional construction methods. The barn is also designed to be energy-efficient, with features such as insulation and solar panels.



3D-printed construction has the potential to revolutionize the way we build our homes, businesses, and other infrastructure. This technology has the potential to make buildings more sustainable, efficient, and affordable.

The 3D-printed horse barn is a proof-of-concept for the potential of this technology to revolutionize the construction industry.

🐴  This Week’s Final Foals

🎙️ Many stables in America are dependent on Facebook for these reasons.

👩‍💼 How can equestrians get more brands to sponsor riders (like Hugo Boss)?

🇬🇧 Only one more week until arguably the biggest equestrian industry trade show in the world happens!

🚀 We launched The Oxer by Pegasus on LinkedIn, in case you want to read and subscribe to it there as well.

📱 Follow The Pegasus Podcast on Insta and TikTok.

Take your time to digest these stories and let us know what you think by replying.

Don’t drop your shoulders,

The Oxer by Pegasus

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