Happy Wednesday partner,
On today’s edition of The Pegasus Podcast, we are interviewing the team behind what is arguably every rider’s beloved equestrian apparel brand, Kerrits.
Sara Florin, Vice President of Kerrits Marketing, and Mary Hallissey, Vice President of Kerrits Sales take us behind the scenes of the brand renowned for its commitment to innovation, community, and a deep understanding of the equestrian experience.
We’re riders. We know the apparel needs of women who ride because we are women who ride—through all sorts of Pacific Northwest weather. We know the importance of riding clothes that fit well, work as hard as we do, and boost our confidence in and out of the saddle. We come to work every day to make them, and we strive to make them better every season by pushing the envelope with cutting-edge fabrics and constant input from our community of riders across the disciplines and around the world.
In this episode, we discuss:
🥕 The founding story of Kerrits
🥕 How Kerrits harnesses authenticity to stay visible in the online search arena
🥕 The significance of inclusive marketing that resonates with riders across disciplines and body types
🥕 How to stay relevant in an industry full of new brands
🥕 …and more!
Listen to this episode on Spotify, Apple, or wherever you listen to your podcasts.
