The Ins & Outs of Running a Global Equestrian Trade Organization


Happy Tuesday partner,

It’s easy to take for granted how easy it is to buy anything and everything.

Especially when you can order on Amazon from that black mirror in your pocket.

However, Claire Williams doesn’t take any of this for granted.

As the Executive Director of the British Equestrian Trade Association (BETA), she works with global tack providers and sellers to help them go to market and serve all of us riders.

BETA is literally the largest trade organization of its kind in the world. Claire has a bird’s-eye view on manufacturing and retailing the tack that you’re currently using.

In this episode, we discuss:

  • Why British companies should consider entering European markets before the American one.

  • What your mainstream grocer did to sell tack (and whether or not they were successful).

  • Where the money is going in Britain’s £8 billion equestrian economy.

  • What Europe was like when the Berlin Wall fell.

  • And more.

Listen to this episode on SpotifyApple, or wherever you listen to your podcasts.

Be sure to follow The Pegasus Podcast’s official Instagram and TikTok for new episode updates and highlights from each show.


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